About Me

I'm Roy Overbeek, an experienced executive with a passion for transforming businesses through strategic leadership, technology innovation, and effective business development.

With over a decade of experience in executive roles, I've developed a unique blend of business acumen and technical expertise that allows me to bridge the gap between strategic vision and practical implementation.

My career highlights include serving as Chief Operating Officer at Sensemakers B.V. for 8 years, where I led a comprehensive reorganization that resulted in a remarkable 400% increase in revenue. This experience taught me the importance of aligning operational excellence with strategic goals to drive sustainable growth.

As a freelance consultant, I've worked with various organizations, including Sirius Media B.V., where I initially served as COO before transitioning to CTO for the parent company FeelGroup. This experience allowed me to develop a deep understanding of how technology can be leveraged to drive business transformation.

Currently, as the Managing Director of Sirius Media B.V., I continue to apply my expertise in business development, marketing, software development, and AI to drive growth and innovation.

I believe in a holistic approach to business transformation, one that considers the interconnectedness of strategy, operations, technology, and people. This perspective allows me to identify opportunities for improvement and implement solutions that deliver measurable results.

Whether you're looking to optimize your operations, implement new technologies, or develop a comprehensive growth strategy, I'm here to help you navigate the complexities of modern business and achieve your goals.